GETTING SOCIAL W/
ATHLON FITNESS
BACKSTORY
The client is a former college student-athlete, olympian, and participant at triathlon track & field meets.
PROBLEM STATEMENT
The brand is emerging and must create awareness; lacks a presence and purpose.
PROCESS
I leveraged insights from my research to create a data graphic of a flow chart for event shopping. This joins the inspiration of the brand with an ecommerce shopping experience inspired by the user-journey of a triathlon athlete. I leveraged insights from my research to establish social media presence with graphics to visualize brand versatility throughout channels while maintaining cohesion.
RESULTS
The work roots the brand in a purpose and direction while building a foundation to establish presence and promote brand awareness.
